The Mövenpick brand was named Top Brand 2025 in the Espresso / Caffè Crema roasted coffee segment by Lebensmittel Zeitung.
The decision to select Mövenpick as a Top Brand is based on demonstrable market success, the highest market share increase in 2024 compared to the previous year, positive sales development and a consistently high consumer reach. Use the impetus to firmly integrate Mövenpick into your product range and close listing gaps! Benefit from the growth engine in the whole bean market!
The current pack illustrations with the TopBrand 2025 signet can be downloaded via the following link in our service database and use it for your flyer advertising.
Benefit from the current growth trend in the "whole bean" roasted coffee segment. Aroma del Sol inspires with beans from the sun-drenched plantations of Colombia and Brazil - for a full-bodied taste experience that creates new buying impulses.
As a retailer, take advantage of the comprehensive package of measures at the POS:
Attractive display with recipe cards to take away, eye-catching tray with disruptor
Consistent GTIN: no relisting & less complexity for joint marketing with the Mövenpick 1kg whole bean range
Large selection of sales support material for additional purchase incentives
Mövenpick product range - Retail
Our product range diversity for the retail trade
Mövenpick Espresso
Pack size1,000 g Whole bean
Select coffee beans from the world's best growing regions give this espresso its rich, strong flavour. The exquisite blend of Arabica and Robusta beans develops its full aroma through careful, slow roasting. Packaged fresh after roasting and protected by the aroma valve, delicious coffee enjoyment is guaranteed.
Mövenpick Caffè Crema
Pack size1,000 g Whole bean
Select highland coffee beans from the world's best growing regions give this Caffè Crema its velvety smooth, aromatic flavour with a rich bouquet. The exquisite blend of 100% Arabica beans develops its full aroma through careful, slow roasting. Freshly roasted, packaged and protected by the aroma valve, delicious coffee enjoyment is guaranteed.
Mövenpick Caffè Crema Gusto Italiano
Pack size1,000 g whole bean
Select coffee beans from the world's finest growing regions give this Caffè Crema its intense, full-bodied flavour. The exquisite blend of Arabica and Robusta beans develops its full Italian-style aroma through careful, slow roasting. Packaged fresh after roasting and protected by the aroma valve, delicious coffee enjoyment is guaranteed.
Mövenpick Caffè Crema Schümli
Pack size1,000 g Whole bean
Exquisite highland coffee beans from the world's best growing regions give this Caffè Crema its mild, aromatic flavour with a velvety crema. The exquisite blend of 100% Arabica beans develops its full Swiss-style aroma through careful, slow roasting. Packaged fresh after roasting and protected by the aroma valve, delicious coffee enjoyment is guaranteed.
Mövenpick Caffè Crema Auténtico
Pack size1,000 g whole bean
Select coffee beans from the world's finest growing regions give this Caffè Crema its balanced flavour. The exquisite blend of Arabica and Robusta beans develops its rich aroma through careful, slow roasting. Packaged fresh after roasting and protected by the aroma valve, delicious coffee enjoyment is guaranteed.
Mövenpick of the year - Aroma del Sol
Pack size1,000 g Whole bean
The annually changing edition of Mövenpick of the Year 2025 brings the sun to your shelf. The Mövenpick of the Year Aroma del Sol contains 100% Rainforest Alliance-certified Arabica coffee beans from Brazil and Colombia.
Mövenpick The Heavenly
Pack size500 g whole bean, 500 g ground
Select coffee beans from the world's finest growing regions give this Caffè Crema its balanced flavour. The exquisite blend of Arabica and Robusta beans develops its rich aroma through careful, slow roasting. Packaged fresh after roasting and protected by the aroma valve, delicious coffee enjoyment is guaranteed.
Mövenpick The Mild One
Pack size500 g ground
Selected highland coffee beans from the world's best growing regions are carefully slow-roasted to create this coffee. This gentle, slow roasting process gives Mövenpick Der Milde its exquisite aroma and unique, harmoniously balanced flavour. The result is a Mövenpick coffee of the usual high quality for those special moments of indulgence and for a mild, balanced coffee experience.
Mövenpick The Strong One
Pack size500 g ground
This balanced Mövenpick blend offers a powerful taste experience and a distinctive flavour. The selected coffee blend of fine Arabica and Robusta beans is also characterised by a perfectly balanced roast, ensuring an intensely aromatic coffee experience.
Mövenpick Auténtico
Pack size500 g ground
Certified by Mövenpick. Exquisite and carefully processed coffees give Mövenpick Auténtico its full-bodied and rich flavour. The blend of fine Arabica beans from the best growing regions in Central and South America and selected Robusta beans develops its rich aroma and balanced flavour through careful long-term roasting.
Mövenpick Classic
Pack size500 g ground
This balanced Mövenpick blend of fine coffee origins offers an intense aromatic taste experience and a rich aroma. The selected coffee arrangement of fine Arabica and Robusta beans is also characterised by a perfectly balanced roast.
Mövenpick Gusto Italiano
Pack size250 g ground
Select coffee beans from the world's best growing regions give this coffee its rich, intense Italian-style aroma. The exquisite blend of Arabica beans and full-bodied Robusta beans develops its full flavour through careful, slow roasting. Gusto Italiano offers an intense taste experience and is suitable as an espresso or for coffee specialities in all forms of preparation.
Mövenpick The Heavenly Pads
Pack size16 pad bag, 36 pad bag
Mövenpick Café coffee pods are easy to prepare and offer a high quality of selected raw materials. Thanks to the ideally balanced, gentle roasting process, Mövenpick Café coffee pods also impress in terms of freshness. The best thing about our pods: they create a velvety crema.
Mövenpick Schümli Pads
Pack size36 pad bag
Mövenpick Café coffee pods are easy to prepare and offer a high quality of selected raw materials. Thanks to the special bean selection and roasting, Mövenpick Schümli has a comparatively high body volume and yet is sweet, mild and aromatic in taste. The long-term roasting also makes it particularly low in acidity and has fewer bitter substances.
Mövenpick Gold Original
Pack size100g jar, 200g jar
Select coffee beans from the world's finest growing regions give this coffee its aromatic and full-bodied flavour. The ideal treat for on the go or at home.
Mövenpick Gold Intense
Pack size200g jar
The exquisite blend of Arabica and
Robusta beans from the best
growing regions in the world gives
this coffee its rich and strong aroma. The ideal treat for on the go or at home.
Arrange an individual initial consultation
For a partnership at eye level
The strong brand color blue in combination with the colorful Mövenpick ornaments guarantees the best visibility and high recognition in all segments.
Aluminum capsules for the retail trade
Variety for every taste preference
NESPRESSO®*-compatible
Mövenpick Intenso Espresso
Pack size10 NESPRESSO®*-compatible capsules of 5.7 g each in a folding box.
The typical Italian-style espresso. This full-bodied Intenso impresses in the cup with its powerful character and particularly pronounced roasted aromas.
Mövenpick Ristretto Espresso
Pack size10 NESPRESSO®*-compatible capsules of 5.7 g each in a folding box.
A full-bodied ristretto made from selected South and Central American Arabicas and aromatic Robusta. The gentle long-term roasting gives this full-bodied ristretto a strong and long-lasting roasted note of the highest quality.
Mövenpick Decaffeinato Espresso
Pack size10 NESPRESSO®*-compatible capsules of 5.7 g each in a folding box.
The slightly nutty bouquet of Decaffeinato unfolds thanks to the dark roasting of selected South American Arabica beans. Decaffeinato impresses with its particularly delicate acidity and balanced body.
Mövenpick Classico Lungo
Pack size10 NESPRESSO®*-compatible capsules of 5.7 g each in a folding box.
A balanced Classico with gently spicy accents for a harmonious aroma that unfolds from the particularly gently roasted blend of South American and East African Arabica beans.
Mövenpick The Heavenly Lungo
Pack size10 NESPRESSO®*-compatible capsules of 5.7 g each in a folding box.
Exquisite coffee beans from the best coffee-growing regions in the world give the traditional blend DER HIMMLISCHE a particularly rich and balanced aroma. DER HIMMLISCHE is a tribute to the first specialty launched by Mövenpick in 1963.
Mövenpick Crema Lungo
Pack size10 NESPRESSO®*-compatible capsules of 5.7 g each in a folding box.
This strong crema delights the palate with its particularly persistent golden crema. The long-term roasting of the fine blend of Arabica and Robusta beans develops a truly intense, round aroma with a rich bouquet.
Mövenpick Gusto Italiano Lungo
Pack size10 NESPRESSO®*-compatible capsules of 5.7 g each in a folding box.
An exquisite blend of Central and South American Arabicas and Asian Robusta. The selected coffee beans develop a particularly full aroma with the finest chocolate notes.
Best visibility at the POS
More attention. More sales.
Strong sales placement in every segment
The well thought-out presentation at the point of sale supports your sales targets in a targeted manner - whether in the whole bean segment, for filter coffee or via eye-catching secondary placements.
Coffee shelves: brand block with a strong presence
Secondary placements: Effective stimuli for purchasing decisions
