Insights into a strong partnership
For more sustainability
How do companies succeed in combining ecological responsibility with operational efficiency? What role do reliable partnerships along the supply chain play, especially in the hotel industry? These and many other questions were the focus of an inspiring discussion between two sustainability experts: Juliane from J.J. Darboven and Verena from Motel One.
The meeting took place in Munich, where Motel One not only develops its sustainable brand philosophy, but also lives it on a daily basis. During the conversation, it became clear that sustainability is not a trend for both companies, but a long-term commitment: "We need a partner of this size who can deliver the quantities and at the same time offer product quality in the areas of fair trade and organic," says Verena from Motel One. A statement that underlines the importance of trust, continuity and shared values in the collaboration.
For many years, Motel One and J.J. Darboven have enjoyed a strong partnership based on sustainable principles, from responsible sourcing and certified products to transparent communication.
In the interview, Juliane and Verena talk about, among other things:
- the importance of sustainable supply chains in everyday hotel life
- how organic and Fairtrade products contribute to guest satisfaction
- and why genuine partnerships mean more than just supply relationships
