Coffee in transition
Price increases, sustainability and opportunities for the hotel industry
In an exciting conversation with Ronald M. Arndt from HOTEL-PODCAST.COM, Martin Zwicknagel, Key Account Manager at J.J. Darboven, talks about the current challenges and opportunities surrounding coffee in the hotel industry.
The focus is on the massive price increases for green coffee - the highest for over 50 years - and their causes: Climate change, crop failures in Latin America and consistently high quality requirements. Zwicknagel provides an insight into how fair and transparent price adjustments are implemented with partners.
Sustainability is also discussed not as a buzzword, but as a concrete responsibility along the supply chain . Coffee as a luxury food in the hotel industry - including training, preparation and equipment - will be given just as much space as the question of how the industry can remain innovative despite uncertainty.
Martin Zwicknagel will show how hotels can not only meet the demands of their guests with tailor-made hot beverage concepts, but also clearly stand out from the competition - with the support of J.J. Darboven, the expert in coffee and hot beverages since 1866. An exciting exchange for professionals who want to actively shape the coffee market.
