The annually changing edition Mövenpick annual edition: Colores de la Vida
Colorful, tasteful and desirable
Taste that makes the world more colorful
Feel the warmth, discover the diversity & taste the joie de vivre
Our new Mövenpick annual edition Colores de la Vida in the usual premium quality combines beans from the coffee origins of Peru and Vietnam.
Whether in the morning, as a little break in between or to share special moments of pleasure - this Caffè Crema edition invites you to enjoy the world in all its colors.
The colors of life. In every cup.
Two origins, one extraordinary character
The fine aromas of Arabica beans from Peru are perfectly complemented by characterful Robusta beans from Vietnam to create the balanced profile of our Mövenpick annual edition Colores de la Vida.
Enjoy this full-bodied taste experience with notes of walnut and a subtle, natural sweetness. Our new Caffè Crema edition with an intensity of 7/10 is particularly suitable for preparation with a fully automatic coffee machine.
Our package of measures
Pure taste pleasure
for your turnover
Communication for more attention
A powerful combination of reach, visibility and targeted activation: with comprehensive 360-degree communication, we ensure that the product is visible - across all relevant channels and close to your target group.
- 900 million contacts through 360-degree activation
- Maximum visibility through continuation of the OOH and digital campaign
- Activating retail media campaigns and strong secondary placements
- Continuous social media content and accompanying PR measures
Our measures for your POS
A well thought-out package of measures ensures attention, recognizability and smooth sales - implemented efficiently, visibly and with strong sales.
- Eye-catching design & high recognizability
- Eye-catching tray & display
- Joint marketing with the Mövenpick range
- Consistent GTIN: no relisting and less complexity
