Focus on flexibility, sustainability and quality
J.J. Darboven takes stock and looks to the future
The trade journal ahgz has launched a look at the new year with the industry's suppliers and the first part has just been published. What topics are the suppliers and partners of the hospitality industry dealing with? How did the past year go and what are the prospects? Top decision-makers were on hand to answer these questions.
Below you will find the answers from Nils Stoevesand, Head of Key Account Management, J.J. Darboven Professional.
Looking back on 2024: what are your conclusions?
2024 was a challenging year for us. The price increases, including our own, as well as a large number of new regulations required us to be flexible and adaptable. We felt the impact of developments in the food service industry particularly keenly: increased costs and the ongoing shortage of staff, resulting in changes to opening hours, posed major challenges for many of our customers.
What went better than expected?
Fortunately, there were also positive developments. We were very pleased with the high level of interest in our training courses at the Academy, which shows how important this offer is. In addition, organic and Fairtrade products continue to gain in importance despite the difficult economic conditions. This trend encourages us to continue promoting the topic of sustainability.
Which issues were particularly challenging?
A key issue for us was to further strengthen transparency in our supply chain. J.J. Darboven is known for its responsible supply chains - here we have set a clear example of transparency by working with Osapiens, a leading provider of compliance and supply chain solutions. Despite this progress, we - like many others - have been affected by the challenges of disrupted supply chains.
Looking ahead to 2025: What do you expect from the new year?
The introduction of the reduced VAT rate of 7% for the food service industry would provide our sector with much-needed stability. At the same time, we see great potential in the growing out-of-home market. We are particularly pleased about the growing appreciation for our hot beverages - be it in terms of quality, fair prices or certifications. This trend motivates us to further strengthen our commitment in these areas.
What can your customers expect?
Our customers can look forward to new products that we will be presenting at the upcoming Internorga. Our shade tree project, with which we are continuing to focus on sustainability and responsibility, remains a particular focal point. At the same time, our individual service remains a central component of our work.
How will the hospitality industry fare in 2025?
Restaurateurs and hoteliers who consistently focus on their guests and enjoyment will be successful. It will be crucial not to cut corners on quality - neither in food and drink nor in the design of the guest experience. At the same time, employee motivation remains a key success factor.