IDEE KAFFEE retail assortment | J.J. Darboven Professional

Focus on a relevant core range with three varieties of filter coffee and three varieties of whole bean.
Six automatically rotating ideas per variety for more variety and diversity on the coffee shelf.
Promotion of repeat purchases and generation of collection effects.
Clear promotion of the varieties and thus quick recognition at the POS.
New impetus for the whole bean growth segment: the 750g pack format appeals optimally to target groups of smaller households and stands for more freshness.

IDEE KAFFEE - ANREGEND AROMATISCH

500g ground

The well-known classic with full flavour and full caffeine content, steam-refined and thus reduced in irritants and bitter substances. Ideally suited for the filter coffee machine, hand filter and French Press.

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IDEE KAFFEE CAFFÈ CREMA - ANREGEND AROMATISCH

750g whole beans

Finest cream and stimulating aromatic taste, steam refined and thus reduced in irritants and bitter substances. Ideally suited for fully automatic coffee machines or portafilter machines.

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IDEE KAFFEE ESPRESSO - INSPIRIEREND INTENSIV

750g whole beans

Inspiringly intense espresso for all those who love a strong roast, steam-refined and thus reduced in irritants and bitter substances. Ideally suited for fully automatic coffee machines or portafilter machines.

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IDEE KAFFEE ENTKOFFEINIERT - EINFALLSREICH ELEGANT

750g whole beans

A decaffeinated coffee for all those who want to do without caffeine, but not without the best IDEE KAFFEE taste. Ideally suited for the fully automatic coffee machine or the portafilter.

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IDEE KAFFEE ENTKOFFEINIERT - ELEGANT ENTKOFFEINIERT

500g ground

Fine aroma and harmonious taste for all those who want to do without caffeine. Ideally suited for the filter coffee machine, hand filter and French Press.

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IDEE KAFFEE - INSPIRIERND INTENSIV

500g ground

Our new strong roast for all those who like their IDEE KAFFEE strong, steam refined and thus reduced in irritants and bitter substances. Ideally suited for the filter coffee machine, hand filter and French Press.

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500g FILTER COFFEE

750g WHOLE BEANS

IDEE KAFFEE - ANREGEND AROMATISCH

IDEE KAFFEE CAFFÈ CREMA - ANREGEND AROMATISCH

IDEE KAFFEE ESPRESSO - INSPIRIEREND INTENSIV

IDEE KAFFEE ENTKOFFEINIERT - EINFALLSREICH ELEGANT

IDEE KAFFEE ENTKOFFEINIERT - ELEGANT ENTKOFFEINIERT

IDEE KAFFEE - INSPIRIERND INTENSIV

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